The elusive “secret sauce” to building a successful company isn’t what you’d expect, says one of Singapore’s richest men.
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IN FOCUS

  • Melissa Goh on why maintaining a founder's mindset can get you far
  • Forrest Li on the hack that helped Shopee crack Indonesia
  • Why SGX's chief thinks the exchange is misunderstood

Hello reader,

It's not every day you get a peek into the early days of one of Southeast Asia's largest tech companies.

This week, Forrest Li made a rare appearance at the annual Stripe Tour in Singapore. Both firms had announced an upcoming partnership that would bring Sea's ShopeePay and buy now, pay later solution to the Stripe network.

If you live anywhere in Southeast Asia, you've heard this story a hundred times: a large conglomerate arrives only to pack up a few years later after learning that an approach that worked in the US or China could fail spectacularly in the region.

But that wasn't my key takeaway from Li's sharing on stage.

Instead, I saw the kind of grit Li and the Shopee team displayed in its early days. Unable to identify unique customers based on their payment transactions, for instance, the firm varied item prices by a fraction of a cent and made that a customer's unique identifier.

I also saw their humility to be able to accept customer feedback, despite Sea's current scale - it served hundreds of millions of users across its ecommerce, financial services, and gaming businesses last year. Li also acknowledged that when customer feedback finds its way directly to him, it is often serious and a symptom of shortcomings in the company's processes.

In Singapore, Li wears two hats: one in his role at Sea and another as the president of the Football Association of Singapore. Now over a year into his tenure at the association, Li candidly remarked how the role is a lot like running a startup, especially one in its early days when public belief in its success is scarce.

I'm no football fan, but I'd wager that such a stewardship style bodes well for the sport in Singapore.

Melissa Goh, senior editor


EDITOR'S PICKS

1️⃣ Forrest Li on scaling Sea, building smarter bots, and founder grit

This story sums up key takeaways from Li's 45-minute chat on stage at the Stripe Tour in Singapore. The CEO spilled a secret or two about Shopee's early hacks in Indonesia over 10 years ago, the early opportunity the firm saw in Brazil, and how the firm is using AI to - counterintuitively - encourage gamers to be more social.

2️⃣ SGX's CEO says it doesn't need a unicorn to win

When the words "Singapore Exchange" come up, an adjective that often comes to mind is "low-liquidity." While the man on the street might be hard-pressed to name a blockbuster IPO on the exchange in the past year, that's not a fair measure of how the firm is performing, its CEO argues.


SHORT CUTS

1️⃣ Granite Asia closes S$500m private credit fund

Demand for the investment firm's private credit fund, which exceeded its target goal of US$500 million, went against expectations that fundraising and deployment for the asset class could slow in the next year and a half in the Asia Pacific.

2️⃣ Nvidia reportedly agrees to buy Hugging Face

AI firms are hot commodities these days - particularly those that hold a crucial piece of what larger companies want.

As a platform where developers share and download open-source AI models, Hugging Face could directly support Nvidia's goal of maintaining demand for its AI chips as other major frontier labs develop their own. This deal follows Stripe's acquisition of OpenRouter, an AI model routing platform, earlier this month.

3️⃣ StashAway now offers digital will-making, with latest acquisition

The wealthtech platform this week acquired MakeGoodwill, a digital wills platform, for an undisclosed amount. It's a sign that such firms are thinking beyond how to help clients grow their wealth and helping them protect and manage it between generations.


WEEKEND DEEP DIVE

Humanoid robots' invisible demand

Two humanoid robots beat Usain Bolt's world record in the 100-meter sprint at the World Humanoid Robot Games held in Beijing this past week. These robots continue to generate hype, but who's really buying them?

This latest report by the Financial Times found that a majority are being bought by the Chinese government itself. Many are being trained in large-scale training centers built or co-funded by local governments to handle physical tasks, blurring the lines between how much of the demand for robotics companies is coming from the private sector for real-world deployment.


WE WANT YOUR INSIGHTS

If you're an eagle-eyed Tech in Asia reader, you may have noticed some familiar industry names writing for us in recent years. No, they haven't left their day jobs for journalism--they've been contributing to our Insights section.

Want to share your perspective and amplify your voice through a well-known media platform? Check out this deck to learn how Insights works, and send your story ideas to peter.cowan@techinasia.com.


CAN AI COMMUNICATIONS SCALE?

A curated roundtable luncheon by Sinch and Tech in Asia

As AI becomes part of live customer journeys, maintaining reliable delivery and customer trust becomes more complex. Leaders now need to consider whether their communications systems can support growing automation without compromising the experience that customers receive.

Held on September 15 as part of Tech in Asia Conference 2026, "Is Your Communication Infrastructure Ready for AI at Scale?" brings together decision-makers from across Southeast Asia to examine the practical realities of scaling AI-powered customer communications.

Combining research-led insights with a moderated roundtable discussion, the session gives you space to raise questions relevant to your organization, compare approaches with peers, and continue the conversation over a three-course lunch.

The discussion will cover how to maintain deliverability and channel reliability as automation grows, the role of email in an AI-first world, and the strategic considerations involved in protecting customer trust across increasingly automated journeys.

This session is open exclusively to Tech in Asia Conference 2026 General, Pro, and VIP pass holders. Capacity is limited and all registrations are subject to approval.

Already have a conference pass? Register your interest for the luncheon.

Not yet attending? Get your Tech in Asia Conference 2026 pass first.


EVENTS HAPPENING

You can also check out our curated list of trending tech events and Tech in Asia's signature events.
Payday Pro Pass sale

Payday Pro Pass sale

Moving AI from the pilot phase into industrial-scale production requires more than a single decision-maker - it requires a unified leadership team. To help your organization align on execution, we are launching a limited-time payday special: Buy one TIA Conference Pro Pass and secure another at 50% off.

A Pro Pass maximizes your time and networking reach. You can skip the logistical friction with two days of all-inclusive buffet lunches and tea breaks in the venue, allowing you to stay immersed in strategic discussions without interruption.

Secure your team's seat today and claim the Payday Pro Pass offer.

Meet the builders moving Asia's AI out of the sandbox

Meet the builders moving Asia's AI out of the sandbox

Want to know what the next era of business looks like? You need to see the tech shipping right now. We've finalized our Lightning Pitch lineup of 12 market-ready builders who will showcase how they are bridging today's execution gap.

Witness 15-minute technical deep-dives into real-world builds. The best part? It's all for free.

Register today.

Why do AI pilots stall before they scale?

Why do AI pilots stall before they scale?

Start your day right at Tech in Asia Conference 2026 with a closed-door AI leaders breakfast co-hosted by Wonderful. Senior enterprise leaders will gather to discuss moving beyond stalled AI pilots and addressing execution challenges across strategy, integration, governance, and people through structured peer exchange.

Have a conference pass? Register your interest for the AI Leaders Breakfast.

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